Computational designer · engineer · founder

Jesus Marini Parissi

I connect engineering, product design, simulation, research, and immersive technology to turn complex ideas into tangible systems. This 360° practice led me to found Moon Rabbit Lab.

Product + mechatronics CAE + computational design Interaction + XR

Experience

13+ years

Perspective

360°

Current chapter

Founder

Portrait of Jesus Marini Parissi

Founder, Moon Rabbit Lab · Milan, Italy

Experience shaped with teams at

PUMA Innovation Ford Motor Company MIT Design Lab Huawei Aesthetic Research Stanford ME310

Areas of expertise

One practice, multiple perspectives

My background moves between physical products, engineering systems, computation, and digital enviroments; disciplines that are often kept separate.

01 · Product + systems

Design grounded in engineering

Product thinking, mechatronics, and manufacturing experience help me move from human needs to innovative physical outcomes.

  • Design thinking
  • User research
  • Envision design
  • Emerging tech
From concept to physical validation
02 · Computation + CAE

Data-driven design workflows

I use simulation, parametric methods, and prototyping to expose better decisions before products reach tooling or production.

  • FEA / CAE
  • Generative design
  • Manufacturing
  • Prototyping
Data translated into design direction
03 · Management + research

Experiences that make complexity visible

Visual, Presentations, connected objects, and research prototypes turn technical information into experiences people can understand and decide on.

  • Visual / Communication
  • IoT + sensors
  • C Level Exposure
  • Collab Global Teams
Research communicated through experience

Pathway

A path built across disciplines

Engineering gave me structure, design added human context, and research opened new ways to connect the physical and digital. Moon Rabbit Lab is where those paths now converge.

2008 — 2013

Mechatronics foundations

A BSc in Mechatronics Engineering at UNAM established a foundation in mechanics, electronics, programming, and systems thinking.

2016 — 2018

MSc Design Engineering

At Politecnico di Milano, engineering expanded into product meaning, design research, prototyping, and human-centered development.

2013 — 2022

Global innovation programs

Work with MIT Design Lab, PUMA Innovation, Ford CAE, and Huawei connected research, performance products, and emerging technology.

Now

Moon Rabbit Lab

I founded Moon Rabbit Lab to combine these perspectives into one computational design practice for ambitious physical and digital projects.

More about me The research blog

Field notes

Latest from the journal

Moon Rabbit Lab

Computational sprint system

Mapping athlete scans → CAE tags → knit bodies with QR traceability for Puma briefs.

Read article

Biomechanics

Milan running sessions

Linking dual force plates, Python loggers, and Grasshopper scripts to co-design with athletes.

Open session notes

XR prototyping

Field lab overlays

Unity-powered pressure maps reviewed on-track with QR handoffs to the exec team.

View field lab

Portfolio

Selected work across the spectrum

Projects from different stages of my path, showing how engineering, design, computation, and interaction increasingly became one connected practice.

MIT Design Lab

Residency

MIT Design Lab

Computational Design resarch and development

#research#generative#CAE
Read case
PUMA Xetic running

Footwear

PUMA Xetic running

Generative midsole and computational design for adaptive dynamic footwear.

#footwear#CAE#generative
Open project
Ford Motor Company

Automotive CAE

Ford Motor Company

Advanced CAE + DFM pipelines for mobility components, balancing manufacturability and vision.

#DFM#CAE#production
View summary
PUMA Xetic basketball

Footwear

PUMA Xetic basketball

Computational cushioning and performance validation for the court-specific Xetic launch.

#footwear#innovation#FEA
View case
Airport Travel Assistant

Product design

Airport Travel Assistant

Industrial design sprint for an autonomous travel companion, balancing form and DFM.

#CAD#product#DFM
Open project
ABC Climbing

Interactive

ABC Climbing

Unity-driven climbing experience tying motion capture to smart holds for training.

#Unity3D#interactive#prototype
See experience
R2 Heater

IoT

R2 Heater

Connected heating system blending IoT electronics, industrial design, and digital service layers.

#IoT#CAD#interaction
View details
Redstorm

XR

Redstorm

Networked AR/VR installation demonstrating collaborative storytelling for live events.

#Unity3D#AR#networking
Open story
FEA Scarpa Vapor V

CAE

Scarpa Vapor V FEA

Finite element simulations to optimize climbing shoe stiffness and sensitivity before tooling.

#CAE#abaqus#footwear
See analysis
Polar Roller

Design thinking

Polar Roller

Stanford ME310 collaboration delivering a holistic cold-therapy product ecosystem.

#designthinking#product#prototype
Explore prototype
Nespresso MO

AR experience

Nespresso MO

Hololens-powered retail concept merging sensory cues with responsive digital overlays.

#Hololens#interactive#AR
View concept
R&D in movie and arts

Immersive R&D

Interactive R&D for media

Software tooling and installations for film and arts partners to explore new narratives.

#software#interactive#research
Explore stories
Moon Rabbit Lab

The next chapter

My experience converges at Moon Rabbit Lab

I created Moon Rabbit Lab as the place where my engineering background, design practice, computational methods, and interest in emerging experiences can operate as one integrated studio.

This personal portfolio shows the path. Moon Rabbit Lab is where that path becomes a platform for new collaborations.

01

Built from range

Mechatronics, product development, CAE, computational design, research, and interaction design inform the lab's point of view.

02

Designed to connect

The lab bridges strategy and implementation, physical and digital, analytical rigor and expressive experimentation.

03

Continuing the story

Visit the company website to see how this multidisciplinary background is evolving into Moon Rabbit Lab's current work.

Continue to moonrabbitlab.com